RAW ELEMENTS

TRUTH & HONESTY
IN SUNCARE

Why did we build this?

We partnered with Raw Elements to create a cleaner, more engaging digital experience that better reflects the brand’s mission: honest, reef-safe sun care made for people who care about what they put on their skin and into the environment.

What tools we used:

  • Shopify

  • Adobe

  • Klaviyo

VISIT SITE
Desktop computer frame
Scrollable desktop website screenshot
Raw Elements mobile homepage

Project:

Raw Elements USA
E-Commerce Website & Digital Brand Experience
LIVE NOW

Role:

Lead Designer / Digital Creative Partner

Tasks & Duties:

  • UX/UI Design

  • E-Commerce Design Support

  • Website Content & Layout Development

  • Email Campaign Design

  • Digital Asset & Media Generation

  • Product Storytelling

  • Brand Messaging

  • Promotional Graphics

  • Landing Page Support

  • Coordinate with Internal Stakeholders

  • Optimize Product Discovery and Purchase Flow

Notes:

We partnered with Raw Elements to support the evolution of their digital presence across web, email, and campaign creative. The focus was to create a cleaner, more intuitive shopping experience while strengthening the brand’s core message around reef-safe protection, clean ingredients, and environmental responsibility.

The work included designing and refining website layouts, building campaign assets, supporting promotional launches, and creating digital content that helps customers better understand the product line and the values behind the brand.

Technology Used:

  • Adobe Creative Suite

  • Figma

  • Shopify

  • Klaviyo

  • HTML/CSS

  • Generative AI Tools

  • Email Marketing Platforms

  • Digital Asset Creation Tools

EMAIL CAMPAIGNS

Raw Elements mobile homepage
Raw Elements mobile homepage
A woman with brown hair wearing sunglasses, a white swimsuit, and denim shorts at the beach, holding a tube of Raw Elements mineral sunscreen with SPF 30, smiling with her hair blowing in the wind.

The goal was to simplify the shopping experience, improve product storytelling, and create a visual system that feels natural, trustworthy, and easy to navigate. From homepage messaging to product-focused layouts, the site was built to help customers quickly understand the benefits of mineral sunscreen and feel confident making a purchase.

Goals:

  • Clean.

  • Simple.

  • Easy to Navigate.

  • Eliminate Friction in Purchase Flow.

  • Diagnose and Solve UX Challenges

Illustration

These are some fun illustrations we did for a towel series

A illustrated map of Florida highlighting the Gulf Coast, Atlantic Coast, and Florida Keys with famous beaches, cities, and landmarks, including a lighthouse and a wave with a surfer.
A stylized illustrated map of the Hawaiian Islands showing its major islands and beaches, volcanoes, and notable features, decorated with tropical elements like palm trees, a whale tail, a turtle, and a ship, with a compass rose in the bottom left co
Map of Northeast USA surf spots including Maine, New Hampshire, Massachusetts, Rhode Island, and New York with illustrations of waves, trees, animals, and landmarks.
Map of Puerto Rico's beaches and landmarks, including Tres Palmas, Sandy Beach, Crash Boat, Wilderness, Surfers Beach, La Ocho, Pine Grove, Aviones, Shacks, Jobos, and Middles, with illustrations of a surfer, sailboat, lighthouse, palm trees, and a b
A black and yellow illustrated surf map of the West Coast, showing locations in Washington, Oregon, and California such as Cannon Beach, Pacific City, Malibu, and Blacks Beach, with surf-related imagery including a surfer, wave, boat, and lifeguard t
A yellow map of the East Coast of the United States showing popular surf spots from Tybee Island, Georgia, to Indian River Inlet, Delaware. The map includes illustrations of regional landmarks and marine life.