HELLO

I have been in the graphics industry since 2007. I started freelancing for small illustration projects while studying at California State University Long Beach. I attended CSULB for 3 years and graduated with a BA in Design. Over the years, I have fulfilled many roles and worn many hats. From packaging to programming, web design to trade booths. I believe skills are best learned by doing and "diving in". I have grown the most by being thrown into the deep end with an open mind and willingness to learn. If you're still breathing, you're still in the game. I have a passion for Design, Leadership, Consultation, Marketing, Branding and Illustration.

My mission

To drive innovation through design, branding and marketing; pushing boundaries
and setting standards for all companies, associates and clients.
I seek to build a network of driven, hard working, good people.

My LIFE

When I am not working, I am in pursuit of adventure and leisure. 
I am scuba diver; always in search of a new environment under-water to explore

A brief note regarding my current position:

SureFire’s brand positioning is how we are perceived within our industry space. In more broad and ambitious terms, where does SureFire goods and services fit within the World Stage and market? Currently, my intuition and observation for our standing within our industry is that we are still the benchmark in terms of quality and performance. Our direct competitors offer nothing more than a distilled, cheaper version of what we have pioneered to begin with. With that, I believe that if we rest on our laurels for too long (we have) that we will be left in the dust. Our reputation is eroding. We have lost our identity in the pursuit of a vein that was unresponsive and too far away from our core market.

My ultimate goal for my contribution to SureFire LLC, is to bring value to every project I am involved with. On my commute home, I ask myself, “Is SureFire better because of my efforts today than it was yesterday?” Frankly, I lose sleep over any shortcomings or perceived shortcomings committed.

I want the name SureFire to replace the word “Flashlight” or “Weaponlight” in everyday vernacular. Think Kleenex, Jacuzzi, Jet Ski, Crock-Pot.

My primary role at SureFire as an Art Director is capturing the ethos of our brand and visually articulating that spirit in a compelling and memorable way. I want to tap into the psychology of our customers and the ebb and flow of our industry. Ultimately, anticipating the need our users never even knew that they had. Proactive > Reactive. Improving the user experience from the second of brand first contact to the second our product hits the doorstep of our end-user is my objective.

By trade and craft, I am a web and print designer, UX/UI nerd, coder, illustrator, software and analytics guru.   

Thanks for reading,

• Josh Garner