MISSION & ETHOS
Recruiting the SureFire Tribe. A conduit for exclusive content, apparel, promotions and industry news. Creating a hub of information, forum and exclusive e commerce experience.
I was tapped to lead this project as Art Director and Web Designer in 2016. Our mission is to establish a loyalty and brand ambassador program that bolsters SureFire as a brand and a lifestyle. I wanted to tap into the ebb and flow of the tactical and outdoor market, using band wagon and authority bias’ to legitimize our value proposition and premium product offering.