STALLETTO

stalletto-covers.jpg

DUTIES:

  • Complete Design

  • Art Direction

  • Branding

  • Illustration

  • Photo Enhancement

  • Marketing & Branding Advisement

  • SEO

PROGRAMS & EQUIPMENT USED:

  • Adobe Photoshop

  • Adobe Illustrator

  • SquareSpace CMS

  • * Photography was contracted by third party

ROLE WITH THIS PROJECT:

I was contacted my Stalletto's CEO and Content Manager to do some illustrations for a few advertisements, which evolved into Branding, Marketing and best practices for Social Media and Web Development. I was tasked with overhauling entire site. I used SquareSpace for CMS.

GOALS FOR THIS PROJECT:

I felt there was a lot of potential for this company to offer something unique to this industry. I wanted the website to be in the background as much as possible, while letting the content be showcased primarily.