Project:
SureFire LLC eCommerce Website
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Role:
Lead UI Designer
Project Leader
Tasks & Duties:
Design
CMS Selection
CMS Integration
Project Management
Coordinate with Copywriters
Digital Asset & Media Generation
Conduct Internal and External Interviews and Document Findings. Apply Data Points to Build.
Notes:
I was the Lead Designer for this project.
I lead a team of designers and developers to completely re-design SureFire LLC’s eCommerce Website.
Technology used:
Goals:
Clean.
Simple.
Easy to Navigate.
Visually Articulate Value Proposition.
Eliminate Friction in Purchase Flow.
Diagnose and Solve UX Problems from Previous Site.
“We need a site that will sell the product, but not cheapen our brand.”
WIREFRAME & UI
MOBILE
INFORMATION ARCHITECTURE
BEFORE RE-DESIGN
AFTER RE-DESIGN
Let’s build a website
Fill out the Website Build Questionnaire and I will get back to you in 12-24 hours