SOCIAL MEDIA
SITE TAKEOVER
EMAIL CAMPAIGN
ALTERNATIVE CAMPAIGN CONCEPT DEVELOPMENT
ART DIRECTOR
I was the Art Director for SureFire’s - NO EXCUSE. Campaign.
My role was to lead a team of designers, copywriters and web developers.
The primary objective with this campaign was to properly articulate the value proposition for a premium product line.
Below is an example of the touch-points and brainstorming behind this project