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MISSION & ETHOS

Recruiting the SureFire Tribe. A conduit for exclusive content, apparel, promotions and industry news. Creating a hub of information, forum and exclusive e commerce experience.

I was tapped to lead this project as Art Director and Web Designer in 2016. Our mission is to establish a loyalty and brand ambassador program that bolsters SureFire as a brand and a lifestyle. I wanted to tap into the ebb and flow of the tactical and outdoor market, using band wagon and authority bias’ to legitimize our value proposition and premium product offering.

 
 

WEB DESIGN

Home Page



Ambassador LANDING Page


 



Ambassador Profile Page




WIREFRAME


LOGO

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Apparel