FREEDOM IS ON THE OTHER SIDE OF FEAR
BACK IN THE GAME
NEWS. TRAINING. BAD-ASSERY.
DESIGN / CODING / ART DIRECTION / ETHOS
NO COMPROMISES
JUST FOR FUN
Product Launch Campaign
PRINT ADVERTISEMENT
SOCIAL MEDIA - IG STORY
“Powerfully Small”
AD CAMPAIGN DEVELOPMENT
PRODUCT ILLUSTRATION
Branding & Web Design
Lifestyle
LANDING PAGE
PRODUCT CAMPAIGN - WEB
Existing site re-design
Project OVERVIEW
SureFire had an existing e commerce website that needed a redesign. The UX and UI were limited and non-responsive. I was pinged to develop a streamline buying experience. This is the result.
MARKETING STRATEGY
Marketing Strategy Development
Logistics
advertisements
CATALOG
Packaging
EMAIL DESIGN
VIDEO STORYBOARD
INSTRUCTIONAL DESIGN
SOCIAL MEDIA
ROLE WITH THIS POSITION:
My position at SureFire as an art director and designer, entailed collaboration and leading a creative team to improve and develop the SureFire brand.
Goals for this position:
My primary goals for this position was to gain creative insight from a great branding, marketing and graphics team. I also sought to learn in-depth technical knowledge of firearms, engineering, advanced illumination and tactical equipment.
PROGRAMS USED:
Adobe Dreamweaver
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Bridge
Various CMS
Epicor
DUTIES:
Art Direction
Illustration
Design
Coding
Branding
Marketing
Project Management