DESIGN/CODING/ART DIRECTION/ETHOS

NEWS. TRAINING. BAD-ASSERY

NO COMPROMISES


Product Launch Campaign
 


AD CAMPAIGN DEVELOPMENT


PRODUCT ILLUSTRATION
 

 
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Branding & Web Design

Lifestyle

 




LANDING PAGE

 


PRODUCT CAMPAIGN - WEB
 



Existing site re-design
 

 
 

Project OVERVIEW

SureFire had an existing e commerce website that needed a redesign. The UX and UI were limited and non-responsive. I was pinged to develop a streamline buying experience. This is the result. 

 


MARKETING STRATEGY
 

Marketing Strategy Development

 


Logistics
 

 


advertisements
 


CATALOG
 

 


Packaging
 


 
 


EMAIL DESIGN
 


VIDEO STORYBOARD
 

 


INSTRUCTIONAL DESIGN
 


SOCIAL MEDIA
 


 

ROLE WITH THIS POSITION:

My position at SureFire as an art director and designer, entailed collaboration and leading a creative team to improve and develop the SureFire brand. 

Goals for this position:

My primary goals for this position was to gain creative insight from a great branding, marketing and graphics team. I also sought to learn in-depth technical knowledge of firearms, engineering, advanced illumination and tactical equipment.  

PROGRAMS USED:

  • Adobe Dreamweaver

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Bridge

  • Various CMS

  • Epicor

DUTIES:

  • Art Direction

  • Illustration

  • Design

  • Coding

  • Branding

  • Marketing

  • Project Management


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