WEB development
DUTIES:
Complete Design
Art Direction
Marketing & Branding Advisement
Product Photography
Supervise Programming & Development
SEO & Social Media Management
ROLE WITH THIS PROJECT:
I was the Sr Graphic Designer and Project Manager for Scat Enterprises Inc from 2011-2014. This was the first web project that I worked on for them. It is a simple landing/splash page to route viewers to respective site. Scat had multiple companies under one corporate umbrella. My job was to advise, design, maintain and improve the brand as a whole via web and print collateral.
PROGRAMS & EQUIPMENT USED:
Adobe Photoshop
Adobe Illustrator
Coda
GOALS FOR THIS PROJECT:
My primary objective for this site was to make it a sort of hub for the company, so that the user could find what they were looking for quickly. It covers all of their different product lines. This site had a chat function that was disabled due to lack of resources and enthusiasm, despite the well received response from the buyers and customers.
Video shoot with GoPro. Edited with IMovie.
Noteworthy Accomplishments:
1. Successful rebrand of entire corporation
2. Increase in SEO and viewers online. (Practically non-existent before being hired.)
3. Redesign and rewrite of 3 out of 4 sites. Concept to completion, setting standard for industry.
4. Social media engagement and viewership increased by 400%
5. Engaged international market, creating lifelong "fans" as opposed to "just another sale" or "just another customer".
SCreenshots
DUTIES:
Re-design
Art Direction
Marketing & Branding Advisement
Product Photography
Supervise & Assist Programming & Development
SEO & Social Media Management
ROLE WITH THIS PROJECT:
This was an already existing website that I was tasked with improving functionally and aesthetically. I gave it a cleaner, more modern look while still maintaining the nostalgia of the company. I improved the SEO via met-tags and keywords, increasing sales and brand exposure. I also grew the social media veiwership by over 400%.
PROGRAMS & EQUIPMENT USED
Adobe Photoshop
Adobe Illustrator
Microsoft Excel
CSS/HTML/CODA
Digital Camera and Light Room
Goals for this Project:
My goal was to clean this site up; bring it from a 1990 looking website to a modern look, with more advanced functions such as product inquiry forms, direct to sales chat and data harvesting.
Catalogs
DUTIES
Design, Concept-to-Completion
Production
Marketing & Branding Advisement
Product Photography
ROLE WITH THIS PROJECT:
These are some of the catalogs I did for Scat Enterprises Inc. I was in charge of design, production, photography, proofing and print process.
Programs and equipment used:
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Microsoft Excel
Digital Camera and Light Room
Goals for this project:
Create engaging, clean catalogs with quality photography and easy referencing and navigation.
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