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SOCIAL MEDIA

SITE TAKEOVER

PRINT

EMAIL CAMPAIGN

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ALTERNATIVE CAMPAIGN CONCEPT DEVELOPMENT

 

ART DIRECTOR

I was the Art Director for SureFire’s - NO EXCUSE. Campaign.
My role was to lead a team of designers, copywriters and web developers.

The primary objective with this campaign was to properly articulate the value proposition for a premium product line.


Below is an example of the touch-points and brainstorming behind this project